Question 1

Funnel:

Answer

Promote lead magnet
Ask for an email address in exchange for a lead magnet
Send email chain to onboard new contacts

Question 2

Step 1: Awareness (Top of Funnel)

Answer

Goal: Drive traffic to the lead magnet and introduce your audience to the concept of push-up marketing.
Actions:
1) Create a Landing Page:

Design a simple, highly-optimized landing page with a headline like: "Discover Push-Up Marketing: A Step-by-Step Guide to Boosting B2B Growth."
Include a brief description explaining how the presentation will teach them to drive results using push-up marketing.
Add a clear CTA (Call to Action): “Download the Free Push-Up Marketing Presentation Now!”
Ask for the visitor’s name and email in exchange for the presentation.

2) Run Paid Ads:

Use platforms like LinkedIn or Google Ads to target B2B professionals interested in marketing.
Ad copy could read: "Struggling to reach your B2B audience? Learn Push-Up Marketing—A Proven Strategy to Drive Conversions."

3) Leverage Organic Channels:

Share blog posts, social media updates, or LinkedIn articles about push-up marketing.
Include links to the landing page within the content.

Question 3

Step 2: Capture Leads

Answer

Goal: Get visitors to exchange their contact information for the presentation.
Actions:
1) Landing Page Optimization:

Make sure the CTA stands out (e.g., bold buttons).
Use social proof if possible (e.g., “Trusted by 500+ B2B Marketing Experts”).
Ensure the page is fast and mobile-responsive.

2) Lead Magnet Delivery:

Once the visitor submits their information, they should receive a “Thank You” page with an immediate download link for the presentation.
Automatically send a follow-up email with the link to the presentation for easy reference.

Question 4

Step 3: Nurture Leads (Middle of Funnel)

Answer

Goal: Build a relationship with new subscribers and engage them with relevant content to increase the likelihood of conversion.
Actions:
1) Email Sequence (3-5 emails):

Email 1 (Day 1): Welcome and introduction to the push-up marketing presentation. Reiterate key takeaways from the presentation and ask how they might implement it.
Email 2 (Day 3): Follow-up with a short case study showing how push-up marketing worked for a business. Link to related resources or blog posts.
Email 3 (Day 5): Provide a checklist or downloadable guide that expands on the push-up marketing strategy.
Email 4 (Day 7): Introduce a webinar or demo that dives deeper into applying push-up marketing techniques.
Email 5 (Day 10): Present a limited-time offer for a consultation or your product/service to help them implement push-up marketing.]