Question 1

Big Idea (Marketing Positioning) — designed to build loyalty and increase average check value

Answer

AI at the Edge of Possibility
AI Creators Academy: knowledge and hands-on practice for your future.
AI Creators Accelerator: where modern artists and professionals are born.
AI Campus: a space for creators and rebels.
AI Class: become an AI creator at an international level.

Question 2

Slogans

Answer

Bring your boldest ideas to life with AI — create, innovate, and change the world.
This is where new stars of AI art and professionalism are born.
Turn inspiration into world-class AI art.
Innovation. Freedom. Creativity. Your space for an AI revolution.

Question 3

Target Audience

Answer

1. The Curious

These are scanners and enthusiasts — driven by FOMO, afraid to miss out, always chasing trends. They rarely complete assignments, usually choose the cheapest tier, and when they pay more, they tend to be very demanding about content.
Main fear: missing the trend while doubting their own ability to master the material.
Barrier: low motivation to complete tasks and a tendency for shallow learning.
Concern: overpaying for content that won’t bring value.

2. Career

ChangersUsually mid-career individuals coming into the AI creator field from other digital professions or after burnout in corporate jobs. Their goal is self-realization, practical skills, and personal branding. They prefer mentor-led courses, ask many questions, and focus on ROI and relevance. They want teachers who actually practice what they teach.
Main fear: wasting time and money on training that won’t pay off.
Barrier: doubts about practical value and teacher expertise.
Concern: that the learning will be theoretical, not applied.

3. Entrepreneurs

They study AI to optimize workflows, cut costs, or train/check their teams. They compare course prices and tend to enroll where their peers studied.
Main fear: choosing the wrong course that won’t deliver real efficiency.
Barrier: constant comparison with competitors and doubts about quality.
Concern: that the course won’t suit team training needs.

4. Businesses

Buy courses in bulk for their teams. They’re interested in mentoring, certification, and business case solutions as part of the learning process. Often request corporate packages and group discounts.
Main fear: not receiving relevant support or knowledge for solving real business challenges.
Barrier: organizing multiple-employee learning and proving ROI.
Concern: overpriced corporate programs without guaranteed results.

5. Professionals (Marketers, Product Managers)

Take courses to expand their skill sets and raise their market value. They need AI skills that are directly applicable to their jobs. Where they once relied on designers, they now want to do things faster themselves — testing hypotheses and producing visuals independently.
Main fear: not gaining deep, practical, or up-to-date skills.
Barrier: doubts about how applicable the training will be in real work.
Concern: wasting money on training that won’t raise their professional worth.

Question 4

Product Hypotheses

Answer

Tripwire Products (Low-cost entry offers — $3.99–$9.99)

AI Creator’s Cheat Sheet
10 must-know principles for every AI creator.
AI Content Catalog
A guide to what AI can create, with examples and platforms to use.
“Make an AI Content Revolution” Challenge
10 / 20 / 30 days of tasks + short lessons. Miss one — you’re out. Prize at the end.

Mini-Courses (Focused and skill-based — $39–$79)

Prompting Fundamentals for Creators
Lessons on text prompts for different AI tools + practice tasks.
Anti-Photo: Neural Photoshoots and AI Visuals
How to create realistic AI-generated photos for any goal. Includes a secret lesson on skin texture.
Clone Yourself: Build a Virtual Twin
A step-by-step course to create a virtual clone — visuals, voice, personality. Even your mom won’t tell the difference. 😉
AI for Product Marketing
AI tools and workflows for product visuals, UGC, and campaigns.

Question 5

Competitor Funnels

Answer

Competitor models:

Website + chatbot + auto-webinar + chatbot nurturing
Website + pre-registration
Website + direct checkout (cheap product)

Weaknesses of competitors:

No phone follow-up
No personal DMs
No email follow-up
No communication after pre-registration
No personalization in communication

Question 6

Sales Funnels

Answer

1) Quiz Funnel
Interactive quiz + personalized results = course invitation.
Ad → Quiz page → Course landing → Checkout

2) 360 Funnel
Ad/Warm traffic → Website → Application → Nurturing sequence via Telegram bot + Email + DMs + Retargeting → Checkout

3) Chatbot Funnel
Warm traffic → Chatbot → Content explaining course structure + success stories + video invitation → Landing → Checkout

4) Lead Magnet Funnel
“Download and use today” offer.
Ad → Landing → Lead form → Delivery in Telegram bot → Nurturing → Course page → Checkout

5) Pre-Sale Funnel
Creating hype before launch — “The biggest and boldest AI course of the year.”
Warm-up via content and pain points → Pre-registration form → Confirmation email + Telegram notification → Offer to reserve a spot → Launch → Ad campaign → Sales

Question 7

Marketing Channels

Answer

Instagram

Paid promotion of Reels/showreels (case compilations)
Thematic content
Talking head / avatar format
“Vote for content” polls
“DM the word ____ to get [bonus]”

Threads

“AI at the Edge of Possibility” series (new tools & case studies)
“Spicy AI” — witty takes and humor
Real life of a creator
“Remember when we started?” nostalgia posts
Prompting mistakes — funny AI fails

Paid Ads

Always-on Instagram traffic
Reels promotion
Showreel promotion
Lead generation for funnels

YouTube & TikTok

Repurposed Reels content

Telegram

Live updates on new AI tools (learning in real time)
“How AI works” insights
Tool reviews
Prompting secrets
“Grab your cheat sheet” CTA

PR

Articles about AI content creation
Podcast guesting
Live sessions & collabs